May 24, 2025
Professionals who build the carbon economy
carbono.global
#BEYANGCHALLENGE

Many people think this is a sector only for environmental engineers or climate scientists. But the reality is different.
The carbon market is multidisciplinary—and it's gaining momentum in Brazil—from carbon credit production to purchasing, measuring, and valuation. For instance, today, C-level executives and Heads of Sustainability need to deal daily with ESG demands or adapt their practices to the carbon economy—reduce, neutralize, or capture, in addition to knowing the cycles of the new market, cap and trade, among other concepts.
Rafael Mezzomo, head of technology at YP, took on the challenge and sent us his response:
Have you identified where your profession can play a role in this regenerative economy? Share in the comments what your area is and what caught your attention the most!