A Economia do Carbono será o novo Pré-sal no Brasil? 

Got you with clickbait (known in the analog world as headline-ism, a journalism phenomenon creating sensationalist headlines often not matching the text content, hehe). Today, I'm here to introduce carbono.global, a site dedicated to listening to the voices of the carbon economy.

But I want to present it from a different perspective. More than just being an editor here, I want to take the role of an ombudsman, a word from Swedish meaning “voice of the people.” The term was adopted by newspapers to designate the professional who, within the newsroom, represents the interests of the public.

Ombudsman is how we will posture ourselves - both internally and externally. An analytical editorial stance, focused on providing services to society, always aligned with the interests of nature and life. Credibility is serious business.

In the process of building the yangplanet platform, we've experienced new dynamics – like integrating technology into structural and ethical discussions. This means not just using artificial intelligence as a tool but deepening the discussion of new integrated processes, all with a focus on valuing humanity and accelerating solutions. Principles, purpose, and time.

It wouldn't be dramatic to say that time is moving faster - and requires deep discussions at the same time. We also have an aesthetic challenge, of language itself. We are more visual, and generations demand different types of content and interaction across all instances and communication channels. The main question is: how are we going to prioritize nature if we are increasingly distant from it?

And it is the future. Look, the cosmology of some indigenous peoples, like the Munduruku of Brazil, explains the idea that what is to come has already happened — history moves in cycles. For the Aymara (from the Andes), the past is ahead, revealing a deep bond with ancestry and memory.

The current challenge is translating scientific innovations and important decisions being made to the general public. There is no longer an environmental editorial department. Nature is a vital variable for all active areas and debates in society. Therefore, we created an ecosystem that reflects our mission to accelerate the carbon economy.

And when we say accelerate, we mean really accelerate. First, because we need to act quickly. Second, because the average time to produce a carbon credit is 1.5 to 2 years.

Thus, we launched yangplanet – and its name reflects its energy of action and development of grounded solutions for this transitioning economy. The editorial project carbono.global is born along with texts that express our spirit and invite you on a journey of discovery.

In Why bet on the carbon economy, Roberto Alvarez, economist and business strategist at yangplanet, analyzes the opportunity scenario we are living in. Data, people, opportunities. Meanwhile, Rafael Moura, biologist and co-founder, presents socio-economic lessons based on the life of penguins. It's the Mathematics of Nature.

Oh! About the pre-salt…

Just to make a plot twist, we'll draw a parallel between the Carbon Economy and the history of the Pre-salt in Brazil, aiming to spark a debate. Here we are committed to the title… Laughs.

Today we have a huge and strategic asset in our hands, once again. This time, an asset that is born from the soil and forests, in the restoration of biomes, protection of forests and reserves, sustainable production, and the protagonism of those who live on the land.

While the world races to mitigate the effects of the climate crisis, our country stands out as a key territory for nature-based solutions.

But are we structuring a plan for long-term sovereignty?

The carbon economy can indeed be the new pre-salt — if we were talking about market excitement with prospects.

Brazil has enormous potential in generating carbon credits, estimated between 80 million and 1 billion tons of CO₂ by 2030, according to TrendsCE. However, it currently emits less than 1% of this volume, mainly focusing on forest conservation projects and energy from waste, according to McKinsey Brazil. In the global voluntary market, Brazil ranks seventh in transaction volume (OPEB), but has the capacity to supply up to 28% of the regulated market's global demand and 48.7% of the voluntary market by 2030, according to an analysis by Banco do Brasil's Investalk. Economically, the Brazilian carbon market could move up to US$ 120 billion by the end of the decade, based on estimates from ICC Brasil.

If we learn from our mistakes and create solid regulatory frameworks, transparent monitoring tools, and dialogue platforms among sectors of society. The good news is that we are on this path. Numerous successful Brazilian initiatives are leading the way in this new economy, with recognized intelligence and processes and economic viability. The opportunity is clear. The carbon economy is a concrete way to leverage bioeconomies, stimulate research, and generate wealth with climate responsibility.

Agree, disagree, want to contribute?
Speak with the ombudsman. Until next week.
lua@yangplanet.com